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      <image:title>Blog - Self-care for academics: VUCA 3.0</image:title>
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      <image:title>Blog - From Resolution to Activation: Annual Goal-Setting for Academics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://ultimatepathfinder.com/about</loc>
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      <image:title>About - Academic Leader, International Scholar, and professional coach.</image:title>
      <image:caption>I'm a tenured full professor at a Big 10 university, experienced academic leader, and board-certified coach. Over the course of my academic career, I have served as associate dean, head of the advertising and public relations sequence, and graduate chair in my college. I’ve also held leadership positions in the academy and on my campus, where I most recently chaired my institution’s Academic Planning Committee. In my various leadership roles, I developed a passion for helping faculty, staff, and students discover their most authentic selves. My education prepared me well for academic leadership and coaching, including an undergraduate degree in advertising and public relations, an M.A. in journalism, an MBA with an emphasis in international business, and a Ph.D. in educational studies. I also participated in the Big Ten Academic Alliance (formerly Committee on Institutional Cooperation) Academic Leadership Program and the alliance's Departmental Executive Officer program, and completed the Scripps Howard Academic Leadership Academy at Louisiana State University’s Manship School of Journalism. My research focuses on international advertising education, the impact of advertising on the economy and society, the scholarship of teaching and learning, and digital and social media strategy. More recently, I re-envisioned my research agenda to explore the strategic use of emerging media in sports media and communication. I am also interested in brands’ crisis response to the COVID-19 pandemic. I have published in the International Journal of Sport Communication, the Journal of Digital and Social Media Marketing, the Journal of General Education, Advertising &amp; Society Review, the International Journal of Learning, and the Journal of Advertising Education. Click here to read some of my academic work. I love teaching and learning (in fact, “learner” is my #1 strength of the Gallup Strength Finder) and teach a variety of courses, including undergraduate and graduate courses in advertising and public relations as well as sports media and communication. My teaching repertoire ranges from a large freshman-level survey course to a small writing skills course using online, face-to-face, and hyflex teaching formats. I teach a lot online and became a certified online instructor through the Online Learning Consortium (formerly Sloan Consortium). Prior to my appointment as a faculty member, I was a media buyer, editor, and graphic designer for the Nebraska Athletic Department as well as a sales promotions manager in Germany. I came to UNL as a full-scholarship student-athlete on the women's tennis team, am fluent in German and English and also speak some French. Specialties: advertising, public relations, marketing, online pedagogy, assessment, content strategy, sports communication, academic leadership, professional coaching.</image:caption>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Coaching - What is coaching?</image:title>
      <image:caption>It begins with you. Coaching is a process of self-discovery and empowerment. The process is designed to help you become the very best version of yourself. As your coach, I will help you recognize what’s possible and assist you in reaching your goals. We will learn from the past but focus on the future. Coaching is a partnership. Together we will engage in a thought-provoking and creative process that will inspire you to maximize your personal and professional potential. By identifying and using your strengths, you will develop confidence and work toward making positive progress in your life. I work primarily through dyadic coaching (one-to-one), which allows us to focus entirely on your goals, your implementation, and your results. Personal and professional transformation is a highly rewarding but challenging process that requires serious commitment. I also offer periodic group coaching sessions, where you are part of a small group of highly accomplished individuals, working toward common goals. The power of group coaching lies in the collective energy of the group. You can find upcoming group coaching sessions here and/or contact me if you’d like to explore a customized experience for your group.</image:caption>
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      <image:title>Coaching - What to expect</image:title>
      <image:caption>Dyadic (One-to-One) Coaching In a typical one-to-one coaching session we will begin by creating an agenda that is determined by you. You are in the driver’s seat. Then, we will develop session outcomes and start the conversation, facilitated by powerful questions and activities. At the end of the session, you will reflect on the session outcomes and together, we develop a plan for action to help you move forward one or more of your goals forward. Group Coaching The purpose of group coaching is to maximize the combined energy, experience, and wisdom of its members. In the first session, we will establish specific goals and topics of the group. Together, we will explore the topics and learn from each other’s perspectives. Every group member is expected to actively participate in each session. There will be reflection exercises after each session.</image:caption>
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      <image:title>Home 2023</image:title>
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      <image:title>Home 2023</image:title>
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      <image:title>Home 2023 - Meet your coach.</image:title>
      <image:caption>Hi! My name is Frauke Hachtmann and I’m a fully promoted, tenured faculty member at a Big 10 university with 20 years of experience in the academy, including numerous leadership roles. As part of my journey, I’ve mentored many faculty, students, and staff and discovered my passion for developing people. I was born and raised in Germany and came to the United States as a D1 student-athlete. Because of my international background, I have always been fascinated by culture and how it affects communication and decision-making. In addition to my academic credentials and professional experience, I am a board-certified coach focusing primarily on partnering with people and teams in higher education but also non-academic businesses and organizations.</image:caption>
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    <lastmod>2022-08-26</lastmod>
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      <image:title>Consulting - consulting</image:title>
      <image:caption>As an experienced fully promoted, tenured faculty member and academic leader with 20 years of experience, I love developing people and programs. If you’d like to work with me as your coach, please learn more about my coaching services here.</image:caption>
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      <image:title>Consulting - what to expect</image:title>
      <image:caption>Dyadic (One-to-One) Coaching In a typical one-to-one coaching session we will begin by creating an agenda that is determined by you. You are in the driver’s seat. Then, we will develop session outcomes and start the conversation, facilitated by powerful questions and activities. At the end of the session, you will reflect on the session outcomes and together, we develop a plan for action to help you move forward one or more of your goals forward. Group Coaching The purpose of group coaching is to maximize the combined energy, experience, and wisdom of its members. In the first session, we will establish specific goals and topics of the group. Together, we will explore the topics and learn from each other’s perspectives. Every group member is expected to actively participate in each session. There will be reflection exercises after each session.</image:caption>
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      <image:title>CRA</image:title>
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    <lastmod>2023-11-12</lastmod>
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    <lastmod>2024-07-25</lastmod>
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      <image:title>Home - I’m here to help.</image:title>
      <image:caption>Frauke Hachtmann, Ph.D., MBA, MA, Board-Certified Coach Creating a sustainable path toward an impactful, rewarding career in higher education as part of a balanced life can be quite challenging. It requires introspection, developing new systems, and a commitment to implementing change. Many higher education professionals experience burnout along the way and wonder whether the academy is really where they want to be. Luckily, it doesn’t have to be that way. Having a successful academic career can take many different forms and I can help you discover your unique path. I’m a fully promoted, tenured faculty member at a Big 10 university with more than 20 years of experience in the academy, including numerous leadership roles. As part of my journey, I’ve mentored many faculty, students, and staff and discovered my passion for developing people. If you envision a rewarding career in higher education but are stuck in how to accomplish it, I’d love to help you.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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